Petter Johanssons TEDx talk “Do you really know why you do what you do?” was featured at

Over 800,000 views (by Sunday, April 6, 2018).

Experimental psychologist Petter Johansson researches choice blindness — a phenomenon where we convince ourselves that we’re getting what we want, even when we’re not. In an eye-opening talk, he shares experiments (designed in collaboration with magicians!) that aim to answer the question: Why do we do what we do? The findings have big implications for the nature of self-knowledge and how we react in the face of manipulation. You may not know yourself as well as you think you do.