Petter Johansson presents Choice Blindness in the BBC podcast The Big Idea (Episode: The fragility of choice).

– Do you know why you believe what you believe? Why you are left or right wing, say, or why you find another person attractive? You probably think you do, but we’ll be explaining why you shouldn’t be so confident…



Listen to the BBC The Big Idea podcast:
>> The fragility of choice

Read about Choice Blindness in BBC Stories:
>> Choice blindness: Do you know yourself as well as you think?