One of the primary interests of our group is decision making in natural environments. What we want to know is what information people attend to when they go about their everyday decisions and how they process this information in order to take a particular course of action. We have, for instance studied what information people attend to on their regular shopping trips in supermarkets. We believe that if we want to understand decision making it is imperative to study the decisions that are regularly made. People adapt to settings that are often encountered and it is likely that knowledge about successful decision strategies in these contexts carry over to less familiar settings and choices.
   The long-term goal of this work is to develop methods for tracking or diagnosing decision-making strategies in real life settings, despite discrepancies in what participants attend to, or what their preferences are.

Annika Wallin
Kerstin Gidlöf