New book chapter on “Reception of multimodality”
By 3 -
Published 8 January 2014
Jana Holsanova published a book chapter on “Reception of multimodality: Applying eye-tracking methodology in multimodal research” in The Routledge Handbook of Multimodal Analysis (second edition), edited by Carey Jewitt,
The chapter presents a new perspective and emphasizes how complex messages are perceived by the users. The author gives an overview of different ways in which eye-tracking methodology can be used in research on multimodality. Various application areas associated with the use of eye-tracking methodology are summarized. Potentials and limitations of this methodology are listed. The chapter provides examples from eye-tracking studies focusing on the integration of various modes.
http://www.routledge.com/books/details/9780415519748/
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